Using Predictive Analytics for Flu Prediction

The NYTimes did a piece today about the use of predictive analytics in analyzing the spread of the flu virus.  The source of the data?  Google searches.  The algorithm could accurately predict when the virus would peak 65% of the time.  That’s not too bad, and just think about it–the analysts are predicting this without drawing any blood, having any doctor intervention, etc.  This is based purely on Google searches!

Click here for the story.

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